Nowadays having a website is a key part of having any business. What kind of website you have depends upon your business and your business goals.
Unlike the famous quote in the classic movie Field of Dreams “If you build it, [they] will come”, just having a beautiful website doesn’t mean that people will find it.
And in a digital world, no one will find you without implementing a great content strategy that includes interesting and engaging website and social media content implemented through a planned Social Media Content Strategy
Create and Implement a Social Media Content Strategy
A social media strategy is your business’ roadmap for building brand awareness and engagement across social channels and funneling some of that traffic back to your website. By reviewing past social media posts and “listening” to your engagement across channels, we can implement a strategy that improves media visibility, reach and engagement with your target audience.
A successful social media content strategy starts with:
- Auditing your existing social media profiles
- Assessing your goals and objectives
- Identifying your target audience
- Creating a Social Media Calendar based on the above analysis
The approach should be guided by the needs of your prospects to ensure measurable digital media marketing success.
Social Listening & Real-Time Monitoring
In a digital world, social listening and real-time monitoring are critical. What are others saying about your business? How are they reacting to the media you put out into the world? By monitoring and evaluating, we can better understand the quantity, quality, and sentiment of business mentions (shares, comments) by others and adjust content accordingly. We identify what is working and how we can increase exposure by listening to the online chatter.
Social Contest Development & Deployment
Social media contests engage your followers and generate participation. Participation = increased organic engagement. Contests can be implemented across channels for giveaways. Over time, this amplifies your social reach, meaning that your social posts become more visible over time to a wider audience.
Content Development & Distribution
Social media content needs to be visually attractive, relevant and valuable to make a lasting impression on your target audience. The way that a business distributes that content is also crucial to reaching the right audiences in the right places. Each social channel (Facebook, Instagram, YouTube, TripAdvisor, etc) is a little different and it is important that content created is sized properly for each channel and the message is tailored for that social media platform’s specific audience. By monitoring new trends in social media and through years of research and experience doing so, I am able to develop content that addresses trends, fits seasonal messages, etc.
Social Media Measurement & Optimization
Marketing metrics are proof of performance. By monitoring these metrics, we can continually work to optimize the approach, adjust the calendar and develop content that increases results.