I started working with Loni initially to create a logo that fit with her personality and her vision behind her business dedicated to helping people recognize the connection that lies between the mind and body in relation to health,and wellness. We worked together to develop a brand identity that utilizes colors and fonts that speak to spirituality and the intriguing connection between the neurons in the brain and overall health and spirituality.
As time went on and Loni further developed a following, began teaching a series of yoga and meditation classes and opened an office, she decided it was time to create a website that would further help to spread her message and help people to be “their best self”. We settled on “Soul Food” for the name of her blog and incorporated an email sign up form so that she can reach more clients on the island of St Croix and abroad.